- A trade mark isn’t a common word that can be used to describe the type of product, rather than a specific product from one creator (e.g. “Harry Potter” = trademark. “Harry” = no trademark);
- A trade mark isn’t a common word written in a specific font – especially if that font is owned by a third party who has not given their permission for a trademark attempt to be made using that font;
- A trade mark isn’t tactic to be used as-and-when to confront some people to stop using a common word and let others use it freely (whom you potentially perceive as being are bigger than you and therefore able to defend themselves in court). It’s either all yours or it isn’t – and the burden of enforcing your trademark applies to you proving it: ideally via a lawyer not via personal emails nor reporting functions on retail sites.
For reference, the use of the word “Cocky” within this site does not fall within the limits of the trademark. Firstly, because this site does not fall under the remit of being a book or a book series. Secondly, because this site is owned, run and hosted within the UK – not the US where the trademark had been granted. Should a UK trademark be granted where the term “cocky”, “cocky and”, “cocky and proud”, “and proud” or “proud” be given UK trademarks relating to website use that we do not own, we will happily remove the site on receipt of a letter from an IP solicitor acting on behalf of the person/company until such times as that trademark is proven completely farcical and removed.